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Google Analytics Tracking

Documentation for 7.0 version of plugins is available at QSM 7.0 Documentation

The Google Analytics Tracking Addon allows you to track your quiz and survey submissions in Google Analytics.


Once you have purchased the addon, you will have access to download the addon. To install, upload the addon as a normal WordPress plugin. To do so, go to the Plugins page and click Add New. Then, click Upload.

From there, upload the zip file that you downloaded when downloading the addon. Once the addon has uploaded, you should now have the plugin QSM – Google Analytics Tracking listed in your list of plugins. Activate that plugin. Once activated, the addon will add a new tab in the Addon Settings labeled “Google Analytics”.


Screenshot of addon settings for Google Analytics

By default, when a user submits a quiz or survey, the addon will send a custom event to Google Analytics with the category as “quiz”, action as “submit”, and the label as the name of the quiz.

First, enter your license key from your account.

Your website must have your Google Analytics universal tracking code installed. For the plugin to actually work.

Next, if you want to enable event tracking for your quizzes and surveys, set the “Enable Google Analytics event tracking?” to “Yes”.

If you want to edit the category, action, or label of the event that is sent, you can customize the last three fields to do so.

Lastly, be sure to save your changes. You are all good to go!