Quizzes have always been a source of entertainment for every age group alike.
Simultaneously, the quizzes also can be used to collect zero-party data. But do we know what zero-party data is? How is it collected? More than anything else, how are quizzes used to collect this zero-party data?
Let us learn about what data is in general first and then hop onto this alien term called zero-party data.
What is Data?
Data in general means the information which is yet to be processed and used.
In terms of businesses, it is the customer data used to provide a customized experience. This kind of data gives the companies an idea about customer preferences in purchases, behaviors, and so on.
Different types of data are used by companies to track different activities for a better consumer experience.
1. Third-party data
When a business owner purchases data from a “third-party” to identify various trends and feedback from the users is known as third-party data.
Some organizations collect the data and sell it for high prices to other companies in need.
For example, Facebook collects all the data and monitors the huge amount of activity and preferences of its users. This data is then purchased by other companies.
2. Second-party data
When you want to buy reliable data, this is what you can get. Second-party data is the data you buy from a direct source.
It is more reliable because you can gather more specific insights about a particular target audience, industry, group, and so on.
Another reason for second-party data to have an upper hand over third-party data is that you are buying it directly from the company, so no intermediator can tamper with the data.
3. First-party data
If you do not want to buy data from any company or organization, you collect your data, which means you are the collector and the user of this data.
You might scratch your head thinking why first-party data is not collected by anyone who needs data. The answer is simple, the resources you have to pool in are very high when it comes to this type of data.
However, in the prior two types, you just have to put in your monetary resources and you get the data.
But the first-party data is quite valuable and used to follow up on leads or make custom funnels. This can also use tools like Google search consoles and analytics.
What is Zero-Party Data?
By now you must have understood that zero-party data is the data given to you, by the audience, directly.
The audience can give this data to the companies or businesses by playing quizzes, through emails, surveys, and so on.
The question might arise, what is so special about this type of data?
The best quality of data is a myth but zero-party data is used to gather insights straight from the audience.
It costs nothing but a little bit of time which you have to spend in finding ways to collect the zero-party data.
How to Collect Zero-Part Data with a Quiz?
Quizzes are a good way to know your audience and how can you work forward without a good survey of feedback? Data collection with a quiz or zero-party data quiz can turn out very fruitful.
Let us see how can we collect data with a quiz.
1. Interactive Quiz/Questionnaire
Yes, making an interactive questionnaire or a quiz is all you have to do as a step towards data collection with a quiz.
By making a quiz, you are going to ask questions that might help you in some project, research for your next big plan, or the company’s next goal.
2. Email Opt-in Form
A good and well-embedded email list always helps in the long run. Whether you run a blog or a company, making a quiz will always be one of the best ways to collect zero-party data.
However, integrating an email opt-in form will help you generate leads and make conversion funnels according to the data collected.
In simple words, if you are running a food blog, you can add an email opt-in form that can ask the readers to subscribe to your newsletter or monthly recipe booklets for free.
Later on, you can advertise your products through emails and maintain a good follow-up regime.
3. Adding Resources
Resources can mean anything from an outsourcing link to a proper novel that you might recommend a quiz taker to read after taking a mental health quiz.
If you are a blogger then you can add resources in your articles, in between or at the beginning/end. This task can be replicated for quizzes or surveys.
It is somewhat similar to the email forms, however, in this, the user gets more leverage in choosing what resource might suit him or her the best out of what you shortlist for them.
Zero-Party Data Collection with quiz
Let us make a personality quiz for Jenna, a psychologist, who wants to conduct research among young adults nowadays.
Step 1: Installing the QSM Plugin
To make a good quiz, we need an even better WordPress quiz plugin.
The quiz and survey master plugin is the best plugin to make quizzes or surveys for your WordPress websites.
To install the QSM or the quiz and survey master WordPress plugin, you can either download it from the wp.org website or tap the button given below to be exported there.
For a precise guide, go through our article “The Complete Guide to Customizing Your Online Exam Plugin for WordPress“.
Step 2: Creating the Quiz
To make an attractive personality quiz, Jenna has short-listed some questions. All we need to do now is, create a quiz.
To do that, you can click on create new quizzes/surveys
After your quiz is created, you can add the required questions for Jenna and add relevant answers or points.
Once the questions are fed and the questionnaire is ready, now you can optimize your results page to make it easier for Jenna to collect zero-party data.
You can choose from various template variables and add any tab you want to display on your results page.
Step 3: Publishing the Quiz
After the quiz has been created, Jenna can now publish the quiz. After the quiz has been published, there needs to be a regular check on the number of people taking your quiz.
Conclusion
If you are looking to increase your sales with the zero-party data, but do not know where to start, this blog is for you, or your friend in need!
Other than quizzes, there are plenty more ways to collect zero-party data however, you can integrate all of them through an interactive quiz, without having to do the toiling.
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