How to Create a Product Recommendation Quiz in WordPress: A Comprehensive Guide

In today’s highly competitive e-commerce landscape, personalization is a necessity. 

E-commerce store owners constantly seek innovative ways to engage customers and boost sales. One proven method is using a product recommendation quiz—a dynamic tool that personalizes the shopping experience and increases conversion rates. Studies show that 80% of shoppers are more likely to buy from brands that offer personalized experiences.

According to a report by McKinsey & Company, 71% of consumers expect personalized interactions, and 76% get frustrated when this doesn’t happen. 

One of the most effective ways to deliver personalized experiences is by creating a product recommendation quiz on your WordPress website. These quizzes engage users and guide them to the products that best suit their needs, significantly boosting conversion rates.

In this detailed guide, we’ll walk you through the steps to create a high-performing product recommendation quiz in WordPress. 

Why Product Recommendation Quizzes Are a Game-Changer

Before diving into the technical steps, let’s look at why product recommendation quizzes are so effective:

• Increased Engagement: Quizzes are inherently interactive and fun. According to HubSpot, interactive content like quizzes generates 2x more conversions than passive content.
• Higher Conversion Rates: A study by Barilliance found that personalized product recommendations can increase conversion rates by up to 915%.
• Reduced Decision Fatigue: With so many options available online, customers often feel overwhelmed. A quiz simplifies the decision-making process by narrowing down choices based on their preferences.
• Valuable Customer Insights: Quizzes provide actionable data about your customers’ preferences, pain points, and buying behavior, which you can use to refine your marketing strategies.

How To Create a Product Recommendation Quiz in WordPress

Now that we’ve understood the importance of a product recommendation quiz on your website, let’s proceed toward the exact steps of creating it! 

Step 1: Choose the Right Quiz Plugin

To create a product recommendation quiz, you’ll need a powerful quiz plugin for WordPress.

Quiz and Survey Master (QSM) is one of the most popular quiz plugins in WordPress, offering a wide range of features and customization options. 

What makes it one of the ideal plugins to use for creating quizzes of any type is its advanced set of features through “add-ons” and “integrations” with some popular software. 

One of the biggest advantages of using QSM for product recommendation quizzes is its integration with the WooCommerce add-on. It allows you to sell your quizzes with your products in the WooCommerce platform or else use personality or product-recommended quizzes’ results to align with WooCommerce products, ensuring that users receive targeted recommendations based on their responses. 

Whether you want to upsell, bundle quizzes with products, or provide a customized shopping experience, QSM makes it effortless. 

Additionally, the Advanced Assessment Addon takes personality or customized quizzes to the next level by allowing you to create labels-oriented quizzes that allow for deeper and custom quiz results and a detailed understanding of the customers and get the most accurate recommendations tailored to their preferences.

With QSM and its WooCommerce and Advanced Assessment add-ons, you can seamlessly build a product recommendation quiz that not only engages customers but also drives targeted sales.

Here’s a detailed tutorial guide on installing and activating the plugin on your WordPress website. 

Step 2: Install the Required QSM Addons

To create a product recommendation quiz in WordPress, you need:

• QSM (Quiz and Survey Master) – The core plugin to create quizzes.
• WooCommerce Addon – To connect WooCommerce products with quizzes.
• Advanced Assessment Addon – To create scoring logic and advanced conditions for personalized recommendations.

Installation Steps:

To install the QSM plugin, all you need to do is go to the Plugins and install the QSM. Here’s a clear guide to installing the QSM plugin in your WordPress dashboard.

Aside from the core plugin, purchase and download the QSM addons – WooCommerce & Advanced Assessment, you can do so from the QSM website.

Here’s a detailed tutorial guide on installing and activating add-ons on your WordPress website. 

Step 3: Create the Customized Quiz 

Once the plugin and its add-ons are downloaded to your WordPress, let’s create a quiz tailored to recommend products.

Here’s a guide to help you create a quiz, check it out – How to Create a Quiz?

Once you have configured the basic quiz settings, selected a theme, created the quiz, and navigated to the Questions tab, the actual process begins.

When it comes to creating questions for the product recommendation quiz, then you need to first;

1. Identify Key Segments: Consider the key factors that will influence product choice. These could be related to user demographics, preferences, or specific needs.
2. Craft Relevant Questions: Ask questions that directly address these factors and lead users toward a tailored recommendation. For example:

• What is your skin type? (For skincare products)
  • This helps recommend products suited to dry, oily, combination, or sensitive skin.
• What type of workouts do you enjoy? (For fitness gear)
  • This allows you to suggest the most suitable gear for activities.
• What’s your budget range? (For pricing-based recommendations)
  • This helps filter products that match the user’s financial expectations.

3. Consider Other Personalization Factors: Expand beyond the basics by incorporating additional details that can enhance the accuracy of recommendations. For instance:

• What is your hair texture? (For hair care products)
  • This question can recommend hair care products suited to curly, straight, or wavy hair.
• What’s your preferred style? (For clothing or accessories)
  • This helps match users with products that align with their fashion preferences.
• What’s your preferred fragrance? (For perfumes)
  • This helps suggest scents based on user preferences, such as floral, woody, citrus, or oriental.
• Set up multiple-choice answers with corresponding scores to categorize users.

Step 4: Categorize Answer Choices into Labels

The Advanced Assessment addon allows you to define categories for your answer options that make your quiz customized for product recommendations.

For example, if you have created a quiz based on skin type and you want to know the results of your customers and recommend them that particular skin type products, you can use advanced assessment to categorize answer options through labels.

For instance, here are example questions for a Skin Type Quiz, where each answer option is categorized under one of the four common skin types: Oily, Dry, Combination, and Sensitive.

Question 1: How does your skin feel a few hours after cleansing?

• A. Shiny or greasy all over → (Oily Skin)
• B. Tight and flaky → (Dry Skin)
• C. Oily in the T-zone but dry elsewhere → (Combination Skin)
• D. Sometimes irritated or red → (Sensitive Skin)

Question 2: How would you describe your pores?

• A. Large and visible, especially in the T-zone → (Oily Skin)
• B. Small and barely visible → (Dry Skin)
• C. Larger in the T-zone, smaller on cheeks → (Combination Skin)
• D. Normal size but prone to redness → (Sensitive Skin)

So we have created 4 labels for skin types and categorized each answer option with that label. 

To use labels in advanced assessment, first enable the settings, from the Add-ons > Advanced Assessment, and enable the add-on for your product recommendation quiz.

Once the participant completes the quiz, the system will analyze their responses and recommend the most suitable skin type along with personalized product suggestions.

Once you have enabled the settings, you’ll find the “Labels” option in the question tab beside each answer field. Input your labels for each answer (like we saw in the above example) and save the questions.

Make sure to add points for each answer or add the option of correct/incorrect grading.

Step 5 – Set up Custom Result Page

Once you have created the quiz, let’s set up the result page based on the conditions that will imply what result will be displayed to your customers based on their answers and whether they meet the set conditions.

In the Result page, under the conditions tab, select the label, set a condition like if the dry skin label total points are greater than 2, then you set the result message (on the right side of the tab) along with some useful template variables like if you want to display the labels result in you can use the following template variables from advanced assessment add-on

%MOST_SELECTED_LABEL%
%LEAST_SELECTED_LABEL%

Once you set a condition like this, the participants who got more than 2 points for the Dry Skin label, then the set result will be displayed.

Step 6: Connecting WooCommerce Products with Quiz Results (or in Email)

The WooCommerce addon allows you to link WooCommerce products with quiz results.

Linking Products to Quiz Results:

• Navigate Results Pages.
• Scroll down to Select Related Product.
• Choose the WooCommerce products that align with each quiz outcome.
• Enable the option to display product images and “Add to Cart” buttons on the results page.
• Save changes.

This ensures that once a user completes the quiz, they get tailored product suggestions directly linked to your store.

You can also recommend products via follow-up emails.

• Navigate to Emails.
• Set up an automated email that includes the recommended products.

• Personalize the email content using dynamic variables (e.g., user’s name and quiz score).
• Add product images and “Buy Now” buttons to encourage immediate purchases.

Step 7: Restricting Quiz Access with WooCommerce Addon

You may want to sell access to quizzes or limit quiz attempts.

• Navigate to WooCommerce > Products.
• Create a new product (or edit an existing one).
• Under Product Data, select QSM Quiz.
• Choose the quiz users will get after the purchase.
• Adjust visibility settings to restrict access until purchase.
• Publish the product.

Limiting Quiz Attempts:

• On the product edit page, locate the Quiz Attempts Limit option.
• Set the maximum number of times a user can take the quiz.
• Customize the exceeded attempts message.
• Save changes.

Step 8: Embed the Quiz on Your Website

Once your quiz is ready, embed it on your WordPress site. 

Here are some strategic placements:

• Landing Pages: Create a dedicated landing page for your quiz to drive traffic from ads or email campaigns.
• Product Pages: Add the quiz to product pages to help users find complementary items.
• Pop-Ups: Use pop-ups to capture leads and encourage users to take the quiz.

Tips for Creating an Effective Product Recommendation Quiz

Here are some effective suggestions to make the most of your product recommendation quiz! 

• Keep It Short and Simple: Aim for 5-10 questions to avoid overwhelming users. According to Typeform, shorter quizzes have a 30% higher completion rate.
• Use Clear and Engaging Questions: Make sure your questions are easy to understand and relevant to your products. Avoid jargon or overly complex language.
• Offer Incentives: Encourage users to complete the quiz by offering discounts, free shipping, or exclusive deals on recommended products. A study by VoucherCloud found that 88% of consumers are more likely to complete a purchase if offered a discount.
• Test and Optimize: Use analytics to track quiz performance and make improvements based on user feedback. A/B testing different questions or designs can help you identify what works best.

Why Use Quiz and Survey Master with WooCommerce and Advanced Assessment Addons?

Combining Quiz and Survey Master with the WooCommerce Addon and Advanced Assessment Addon provides a powerful solution for creating product recommendation quizzes. Here’s why:

• Seamless Integration: The WooCommerce Addon ensures your quiz results are directly linked to your product catalog, making it easy to recommend relevant products.
• Advanced Features: The Advanced Assessment Addon adds scoring, branching logic, and detailed reporting for a more sophisticated quiz experience.
• User-Friendly Interface: QSM’s intuitive design makes it easy for anyone to create and manage quizzes without technical expertise.

Real-World Examples and Statistics of Product Recommendation Quiz

Here is the list of brands and the statistics proving the importance of the product recommendation quiz. 

Sephora’s Skincare Quiz

Sephora’s skincare quiz asks users about their skin type, concerns, and preferences. Based on their answers, it recommends personalized skincare routines. This approach has helped Sephora increase customer engagement and drive sales.

BuzzFeed’s Tasty Recipes

While not an e-commerce example, BuzzFeed’s Tasty quizzes demonstrate the power of interactive content. Their quizzes generate millions of shares and have helped build a loyal audience.

Statistics

• According to Salesforce, 84% of customers say being treated like a person, not a number, is key to winning their business.
• A study by Econsultancy found that 93% of companies see an uplift in conversion rates from personalization.

Conclusion

A product recommendation quiz is a powerful marketing strategy that can significantly boost engagement, conversions, and customer satisfaction. 

By using Quiz and Survey Master along with the WooCommerce Addon and Advanced Assessment addon, you can create a highly effective quiz that delivers personalized product recommendations and drives sales.

Ready to get started? Install Quiz and Survey Master today and take your e-commerce store to the next level!