Want to improve your online presence with a powerful quiz landing page? A quiz landing page can be made for SEO purposes to capture organic leads and generate more traffic. These landing pages can also be linked to a paid ad campaigns where a user clicks on the ad and lands on the particular landing page.
Quiz and Survey Master is a WordPress quiz plugin that lets you create amazing and beautiful quizzes with just a few touches. It has amazing features that will make your quiz highly customizable. Using template variables, you can even personalize your quiz to make it more interesting.
Read this blog to know about the quiz landing page and why it is important.
What Is a Quiz Landing Page?
A quiz landing page is a dedicated page to the quiz. You land on a quiz landing page when you click on a link and all the distracting elements like menus and other contents are not seen. It is a standalone page to make users concentrate on the quiz only.
Benefits of a Quiz Landing Page
1. It Supports Your Business Goal
A quiz landing page helps you in reaching a new audience, promoting products, and getting more sales. It encourages people to take actions like sign up for your mailing list, provide contact information, subscribe to a newsletter, make a purchase, or just request a consultation.
2. Increases Conversions
Just like your website, a good landing page influences visitors’ to take action. It sets a clear call-to-action for users and makes it as easy as possible to take action. As a result, with a good landing page, you will see a greater number of actions as well as conversions on your page.
3. Generates Data Insights
When you link your landing page to some campaign or some piece of content, you can see which content is bringing in the most leads. Through the landing page, you can track users’ behaviors which can produce valuable insights. In addition to that, when you add a quiz to the landing page, you can use the information collected by the quiz in learning more about your visitors, such as their choices, likes, and dislikes.
4. Improves Paid Search Campaigns
A good campaign depends on the click-through rates and click-through rates depend on how good is your landing page. From the landing page, you can generate more leads than directing people to the home page. A landing page designed for a campaign will bring people to one web page and people can only find information which they are interested in.
5. Grows Email List
Landing pages are usually used for lead generation. Having a contact form will help you generate more leads and will help you engage users with your content. There can be an “opt-in” button where someone asks to receive emails and offers from your site. If they check yes to that, you can send them emails, newsletters, sales, and promotions.
6. Increases Credibility
Since the landing page is focused on one particular thing like a task or an objective, you can optimize your content on the landing page. When your users feel that the course of the task is clear and you are helping them to achieve the course of action, they recognize that you understand your problem and put the thought into creating a good action. This way, a good landing page, increases your credibility.
7. Improves Brand Awareness
A quiz landing page also helps in improving brand awareness. While designing it is important to keep the style, look, feel and copy consistent with the content that links. This will enhance the consistency of branding across multiple forms of media. When someone comes to your landing page, they will be more familiar with your brand awareness and will recognize your brand again.
How QSM Can Help You in Making a Quiz Landing Page?
Quiz and Survey Master is a WordPress quiz plugin that helps you in creating amazing quizzes for your website. It is a highly customizable plugin. This quiz maker has various useful features to optimize your quiz. For a quiz landing page, it has a special addon called “Landing Page”.
This add-on allows you to display your quiz on a landing page. By this, your quizzes and surveys can have their standalone page. This will bring all the focus on your quiz and survey and will hide all the disturbing menus and themes, which is a plus. Click on “Demo”, to get a demo and know more about its working.
Once you purchase the QSM landing page addon and enter the license key, you will see a “Landing Page” tab in the QSM interface. Check yes, to enable the landing page quiz or survey. Use shortcode, to add a link to this landing page within the parts of your website.
Tips and Takeaways
- Clear goal: Define your goal and pinpoint what you want your quiz landing page to achieve.
- Visual hierarchy: Be clear about the things you want to highlight and make them stand out
- Amazing copy: Create a copy that tells a story. A good copy of the quiz landing page helps you engage your audience effectively.
- Relevant graphics: Set a good vibe for your visitors with impactful visuals.
- Highlight the value: Add a proper CTA that convenience people that you are adding some value through your quiz landing page.
We hope this blog has helped you in getting a better idea about the quiz landing page. A quiz is one of the best ways to market your products or services and generate more leads. Give a proper name and add uniques content to the quiz landing page. Make an amazing CTA that leads your visitors to what they are supposed to do.
Quiz and Survey Master is a leading WordPress quiz plugin that makes your process of making quizzes easy and simple. It has various amazing features to optimize and personalize your quiz. Quiz and Survey Master also have various add-ons to help you manage your quizzes. We recommend QSM Pro Bundle as it is a bundle of such various feature-rich add-ons.