How To Make a LinkedIn Quiz in 5 Easy Steps

Are you planning to make a LinkedIn quiz for your connections to better connect with you?

LinkedIn is a professional social networking platform that connects the world’s professionals to make them more productive and successful. Creating quizzes on LinkedIn invites connections to engage with your expertise in a dynamic way, instead of the usual LinkedIn post.

In this guide, we’ll learn why we need to make a quiz for LinkedIn, how we can make a LinkedIn quiz, and generate leads and traffic for your businesses and services using it.

Why Make a LinkedIn Quiz?

Creating a LinkedIn quiz for your organization can be highly beneficial in many ways. One of the greatest advantages is the increase in organically driven traffic.

This might sound vague at first, but consider this: would you rather click on a quiz that challenges your business knowledge or read an essay on the same topic? Quizzes are engaging and interactive, making them a more appealing option for your audience.

How To Make a LinkedIn Quiz in 5 Easy Steps
How To Make a LinkedIn Quiz in 5 Easy Steps

Here are some reasons that shows why creating Linkedln quizzes should be the norm of social networking site.

#1 Engage your Audience

Visual interactive LinkedIn quizzes effectively engage audiences, with up to 80% of people clicking on it when they come across the quiz and 90% completing them. Creating and sharing these quizzes takes only minutes, making it a valuable engagement tool.

#2 Grow Your Email List

LinkedIn quizzes can include lead generation forms, boosting email sign-ups by 500% compared to regular forms. Users are more likely to share contact info at the quiz’s end, enhancing lead quality and segmentation for tailored content.

#3 Reach New Insights

LinkedIn quizzes help you understand your audience better. Trivia and personality questions reveal knowledge, preferences, and opinions. User behavior data, like completion rates and drop-off points, is automatically collected, providing valuable insights to share with your team or audience.

#4 Increase Traffic:

LinkedIn quizzes, being highly engaging, can drive more traffic to your website. Simply add a link to your site on quiz result cards using hyperlinks, redirects, or call-to-action buttons to further direct the users to your website or webpage.

#5 Drive Sales

LinkedIn ‘product finder’ quizzes help overcome buyer hesitation by recommending suitable products or services. These personalized quizzes guide prospects and can potentially boost sales significantly. Explore product finder templates for inspiration and to engage your audience effectively.

How to use Quizzes for LinkedIn?

You can follow the steps to make your quiz for LinkedIn that will drive traffic and generate leads for your business.

1. Build a quiz for LinkedIn

Before publishing a quiz, you need to make one. There are various online quiz builders that can help you create a beautifully constructed quiz that relates to your business.

At the same time, the quiz should be able to solve the purpose of promoting your product or service. LinkedIn quiz questions have to be very specific.

You can build a WordPress quiz using the Quiz and Survey Master plugin. It is one of the best survey and quiz plugins that can be used to create any type of online form and share it on any platform. You can download the plugin from the option below.

The QSM plugin is easy to use and the documentation of results can be done very easily.

For instance, if you are promoting your career counseling business, you can create a career quiz to help others connect with the goals of your business.

2. LinkedIn Quiz Questions

Picking out questions for a quiz could be a task in itself. Here are some ways to pick/make good and engaging questions for your LinkedIn Quiz:

How to Make a LinkedIn Quiz- LinkedIn Quiz Questions

Add professional Humor

Using inside humor or industry-specific jokes can significantly boost engagement. These are jokes that might not be funny to the general public but are hilarious to people within a specific profession, such as quizzes consists of jokes related to copywriting profession will be understandable by copywriters or content writers.

Including such humor and name-dropping in your quiz can make it more personable and help you connect with quiz takers, showing them that you truly understand their world.

Fewer questions more quality

It is only natural to make lengthy assessments on LinkedIn in an attempt to be significant and correct. The only problem is that individuals don’t want to spend 15 minutes answering questions the first time they come into contact with your company or your posts.

If you have more to say, use the quiz results to connect to more resources. Do not forget to mention your social links including contact details to connect with your audiences.

LinkedIn-based trivia questions for your LinkedIn quiz can be like:

  • When was LinkedIn established?
  • How frequently does an average user connect on/with the LinkedIn platform?
  • How do you approach a company through LinkedIn?
  • What can you post on your LinkedIn profile?
  • Can you learn with LinkedIn?
  • How many free courses does LinkedIn offer?
  • What is LinkedIn primarily used for?

LinkedIn Career or specific to a company quiz example questions can be like:

  • What sounds most awesome for a weekend to be like?
  • Where would we find you at 10:00 A.M on Saturday?
  • What do you love most about working in [ROLE or INDUSTRY]?
  • What are your future college expectations?
  • The worst thing that changed you?
  • The best thing that shaped you?
  • What do I like/need to be happy with a job?
  • What age do you want to get your first job?

3. Collecting Leads

You can use LinkedIn’s built-in lead generation forms, however, there’s a problem with them.

The difficulty is that lead generation forms can’t provide much context because the copy on the form only has one or two phrases to describe why it’s worthwhile to opt in.

In contrast, with a quiz, you have the entire back-and-forth interaction, allowing you to establish a connection with the quiz taker before even asking for an opt-in.

Even better you may know why users are interested in your quiz because they have clicked on it in the first place. So you can make your opt-in copy more relevant to the subject and it may turn into “let’s continue the conversation”

Using the QSM plugin for the LinkedIn quiz can help generate leads as it integrates with major email marketing systems like MailChimp Integration, ActiveCampaign Integration, and more that automatically tag and segment leads based on their quiz responses.

To optimize your LinkedIn quiz lead-gen form successfully, you must be relevant. This insinuates that someone opting in should align with the reason they are taking your quiz.

For example, if you’re doing a quiz about digital marketing and the opt-in form says – “Get personalized updates on how to successfully market yourself in digital space if you opt-in” will get a much higher opt-in rate than a generic reason.

Also Read: 10 Cool WordPress Tips and Tricks

4. Set up the LinkedIn post

Once the quiz is ready, you can add a post to the profile that includes the link to the quiz with a description. To post on LinkedIn, click on the “Start a Post” option and you’ll see the first thing when you open the site on your desktop. You can then add the link to the post along with a description.


Always keep your quiz open to all, that is, this setting of visibility should be set to ‘Anyone’ so that your quiz can reach more and more people and generate traffic.

How To Make a LinkedIn Quiz- Posting the quiz

When posting the quiz add hashtags related to your quiz, to bring interested people to the post. Those who follow the hashtags would be able to see your post and might just take the quiz if it interests them.

How To Make a LinkedIn Quiz- Posting the quiz
How To Make a LinkedIn Quiz- Posting the quiz
How To Make a LinkedIn Quiz- Posting the quiz
How To Make a LinkedIn Quiz- Posting the quiz

5. Results Page Customization

This step is crucial from a marketing point of view. If your quiz is set to deliver some services or sell a product, you should customize your results page. By doing so, you can advertise your product most naturally and it might turn into leads that matter.

Display the user’s outcome

You want to deliver on the promise made at the outset of the quiz, which is why the individual took it in the first place (to see what their outcome is). The resulting title, image, and description are all included in this section. In general, you want to phrase these outcomes in a positive light because positive results are more likely to be shared.

This is where you can deliver an offer in a creative manner, such as recommending a product or service based on a quiz score. Using your quiz to sell products or services online and especially through LinkedIn can be made easy.


How do you create a quiz on LinkedIn?

Follow these steps to create a quiz on LinkedIn:
Step 1: Build a quiz on LinkedIn.
Step 2: LinkedIn quiz Questions.
Step 3: Collecting Leads.
Step 4: Set up the LinkedIn post.
Step 5: Results Page Customization.

How do I make my own online quiz?

You can make your own online quiz using the Quiz and Survey Master plugin. The QSM plugin is a free WordPress quiz and survey maker plugin. Even if you are a beginner with online quizzes, it is easy for you to build quizzes using the QSM plugin.

What is the best quiz maker app?

The best quiz maker app is the Quiz and Survey Master plugin for WordPress. With its extensive documentation guides, addons, themes, and extensions, anyone can create online quizzes for free using the Quiz and Survey Master plugin.


LinkedIn is a place to showcase your skills and services. By adding quizzes to your LinkedIn feed, you allow other users to reach out to you and avail of your services. Now it’s time for you to publish your very own LinkedIn quiz.

Try out the QSM Pro Bundle

The add-ons for the QSM plugin have always been useful, and now you can get them as part of our Pro Bundle of Add-ons! This bundle includes various add-ons like the Advanced Timer, email marketing integrations, export and import features, and much more. Instead of purchasing individual add-ons, you can get them all at once with these comprehensive packages.

Try Quiz and Survey Master

QSM is a free plugin that allows you to create and publish unlimited Quizzes & Surveys with no cap on questions or answers, helping you to take control of your website’s interactive elements.

Try Quiz and Survey Master

QSM is a free plugin that allows you to create and publish unlimited Quizzes and Surveys on your WordPress Website