Whether you’re a beginning blogger or an established business looking to grow your customer base, you probably already know that you need to grow your email list. After all, you’ll need an audience to be successful and the larger your following, the higher your chances of targeting people who are actually interested in what you have to offer. This means it will be much easier to sell your products or services later down the line.
So how do you build this golden list?
Most people think they should create an opt-in offer for their readers in exchange for their email addresses. But this means you’ll have to spend days or weeks developing a useful piece of content for your audience even though the results from this method are never really guaranteed. Sometimes all that hard work only garners a handful of followers, which will make the project feel like a complete waste of time.
Now, don’t get us wrong — an opt-in offer can be a super effective method for some businesses. But for those just starting out, or experiencing a growth plateau in their email list, this method is certainly not your best option.
For starters, it takes more than a free piece of content to convince most people to hand over their email address.
Second, readers are inundated with opt-in offers all the time. Some have even subscribed to a few lists only to discover that the opt-in offer wasn’t as great as they hoped it would be. This sense of disappointment will definitely make them less likely to subscribe to another one in the future.
So let’s tackle this issue of getting you more email subscribers in a new way. Today’s article is all about the often unused tactics you should be using to grow your email list. By implementing some of our favorite tips, you’ll have a strong email list of happy, eager-to-buy followers and the loyal audience you’ve been searching for.Bonus: Check out our free resource for creating the perfect quiz or survey for your audience!