When it comes to improving your site's conversion rates, there are a lot of great tools for collecting, analyzing, and using quantitative data about your users. But, what about the qualitative data? Those tools will help in finding out HOW the user came to your site and made a purchase but how do you know WHY they made the purchase?
There are a variety of techniques for you to use to get people to take your survey and to maximize the quality of the answers you receive. Check out our tips for creating feedback surveys as well as an example survey.
