Brand and Logo Guidelines
In order to maintain the authenticity of our brand, kindly adhere to these guidelines to create designs that are in line with our brand.
1. Logo Variations
QSM has two logo variations to ensure adaptability across different backgrounds and mediums. These include:
Primary Logo
Light Logo
3. Typography
Consistency in typography helps maintain brand recognition. QSM uses the following fonts:
4. Improper Logo Usage
Primary, secondary, tertiary colors, light/dark shades, and gradients create a flexible, unified brand identity.
Distorting the logo, Like stretching, compressing, or rotating it.
Changing the colors outside of the official brand color.
Adding effects like shadows, gradients, or outlines.
Using the logo on a background color that affect readability.
Using the logo on cluttered and gradient backgrounds
Adding images or design elements to the QSM logo
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