Creating Surveys For Your Event

Quiz And Survey Master can be used for so many uses and in a variety of ways. Unfortunately, there are just so many features that it can sometimes be hard to see some of the possibilities or ways we can use it. So, I am going to start creating more examples and posts on different quizzes and surveys that you can create and include some tips on how to improve them! Today, I am going to go over two surveys that you will usually use for most events.

The Event Planning Survey

Before your event, you will need to know how many people are attending and some information about them. There are a variety of questions that you may want to ask but there are a few that are usually in every event planning survey. Lets take a look at an example survey:

 

It's that time of year again for our Annual Event! We are planning on the events and details now but we need to know who is planning on attending and some information. Please take this quick survey to help us out.

This is only a demo. Nothing you enter in the fields will be stored.

Name Email

 

In this survey, I customized the beginning text (link to doc), set the contact information at the beginning (link to doc), and set the survey to two questions per page (link to doc). I had to set the contact fields to be required because I needed to know who the information went with. I also made all the questions on one page. Feedback surveys are not something most users want to do. So, the less clicks the user has to do, the better the chance that the user will actually complete it.

From here, I had to create a few questions to gather the feedback needed. First, I asked if the user was attending. Next, I would want to know how the user found out about the event. Of course, the answers would differ in your survey depending on where they may have heard about the event. Next, I ask about dinner and number of guests. Of course, I want to know about dietary restrictions so I can plan accordingly but I don’t want to limit the choices because some people may have limitations that I didn’t think about. So, for this, I used the large open answer question type (link to doc). Then, I asked about entertainment. Lastly, I included a Captcha to help against spam.

If I were having a small event, this would probably be enough for me to gather the results and begin planning. If I were planning a larger event, I would probably want to use an addon like Export Results so I could import this data into a spreadsheet like Excel or Google Spreadsheet. Or, I could use the Zapier Integration addon to send the data to a variety of services like a CRM.

The Event Feedback Survey

Once the event is over, I would want to know what attendees thought of the event. I want to know if they liked it and if they liked it enough to return. Lets take a look at an example survey:

 

Thank you for attending our event! We had such a great time seeing everyone. Please complete the survey below so we can improve the event for next year.

This is only a demo. Nothing you enter in the fields will be stored.

Overall, how satisfied are you with the event?

How satisfied were you with the event's location?

How satisfied were you with the event's entertainment?

How likely are you to attend a future event?

What did you like most about the event?

What did you like the least about the event?

What can we do to improve future events?

Additional comments or suggestions


Name (Optional) Email (Optional)

 

In this survey, I set up the settings very similarly to the previous except I moved the contact information to the end and made them optional. Why? In the event planning survey, users are willing to enter the information because they want to attend your event. However, if they go to the feedback survey and see the contact information fields first, some users will decide to leave the survey. Users want to give feedback, but do not always want to be contacted about it. When they see the contact information first, they immediately think someone will contact them. So, we place it at the end and include the word “Optional” to re-assure them that we do not need it. We only want the data for this survey but would like to have contact information so we can compare user experiences.

The first set of questions are closed-ended so we can create useful graphs out of the data. However, we want open answer questions for the second set. If we confine the user to pre-defined answers, we many not know what exactly they felt about the event. If I were having a larger event, I may then use the Export Results addon or the Results Analysis addon to graph the first set so I could quickly see what attendees felt about the event.

Was this post beneficial to you? Would you like me to go over other example of usage in future posts? Please leave a comment below!

Final Thoughts

Even in a world that appears to be dominated by social media, email marketing remains one of the most effective marketing strategies available to brands. Get creative with your email collection strategies and discover new ways to engage customers in your shopping experience. You will be rewarded for your marketing efforts with higher returns and a more loyal customer base.

Try Quiz and Survey Master

QSM is a free plugin that allows you to create and publish unlimited Quizzes & Surveys with no cap on questions or answers, helping you to take control of your website’s interactive elements.

Try Quiz and Survey Master

QSM is a free plugin that allows you to create and publish unlimited Quizzes and Surveys on your WordPress Website